Ministry of Energy and Minerals | COP27 Pavilion

The Change They Needed

Entrusted by OQ with an exciting mission, our team embarked on a captivating journey: unveiling Oman's compelling presence at COP27. Our endeavor entailed two pivotal objectives: crafting an exceptional brand identity that embodies Oman's environmental leadership and curating an extraordinary pavilion experience that would engage and inspire audiences at the conference. Additionally, we aimed to craft an extensive public relations and promotional campaign that would amplify Oman's voice across continents, igniting passion and fostering collaboration.

The Change in Action

Drawing upon Oman's boundless potential, our team of strategists put forth a strategy that would transmute its climate aspirations into an awe-inspiring narrative. The goal was clear: to showcase Oman's transformative initiatives to a global audience, sparking a movement towards a sustainable future. We aimed to methodically build Oman's brand identity and construct its pavilion, ensuring a distinct and captivating presence among other countries. Our goal was to magnify Oman's voice through a smart PR and social media approach, reaching and impacting millions of individuals and organizations globally.

Brand Identity: At the heart of our vision was Oman's profound commitment to climate change initiatives, serving as the cornerstone of the nation's brand identity at COP27. Our team ingeniously crafted a logo that symbolizes Oman's positive impact on both the region and the world. The fingerprint element represents the tangible contributions and ongoing efforts of Oman, while the inlaid red 'Oman' tells the story of the deep national pride of the Omani people. This brand identity was seamlessly integrated across various elements and collaterals, including the pavilion design, digital platforms, and promotional and communication materials, ensuring a cohesive and impactful representation of Oman's environmental message throughout the event.

Pavilion Design and Activation: For the pavilion design, we created a captivating and immersive experience that resonated with Oman's commitment to environmental initiatives. Emphasizing the dynamic nature of Oman's climate actions, we envisioned a design that captured the essence of progress and change. Through careful consideration of aesthetic elements and the use of interactive displays, we crafted a modern and sleek atmosphere, incorporating clean lines, open spaces, and a neutral color palette. The design aimed to evoke a sense of harmony and balance, mirroring the deep-rooted connection between the Omani people and the nature that surrounds them, symbolizing their intrinsic dedication to sustainable practices. By combining these elements, the pavilion became a visual representation of Oman's ongoing journey towards a greener and more resilient future. To further enrich the visitor experience, we organized a series of engaging talks, lectures, and workshops within the pavilion throughout the conference. These activities fostered meaningful discussions, knowledge sharing, and networking opportunities, positioning Oman as a thought leader in sustainable development and climate action.

The Change We Made

Our team of changemakers played a pivotal role in orchestrating a remarkable debut for Oman, delivering a powerful message of sustainable development to the world. The impact of our work reverberated far and wide, as Oman's presence at COP27 garnered significant attention and engagement. Through our strategic efforts encompassing brand identity creation, pavilion design and activation, along with the targeted PR and digital marketing strategy, we effectively drove Oman's agenda of carbon neutrality, positioning the nation as a leading force in the global climate action movement.

• Ad. Value Equivalent (AVE) Achieved: USD 2M
• Engagements Secured: 2.5M
• Digital Impressions: 168M
• Potential Reach: 8M
• Digital & Print Press Pieces Secured: 204