FDO | FDO HORECA Oman, Booth Design

The Change They Needed

Fisheries Development Oman (FDO) aimed to enhance its presence at HORECA Oman and showcase its commitment to sustainable practices and innovative seafood offerings. Our mission was to amplify FDO's impact through a comprehensive public relations strategy, positioning them as leaders in sustainable fishing.

The Change in Action

Our strategy involved creating an engaging booth design to highlight FDO's initiatives and products, capturing the attention of industry professionals and visitors. At HORECA, we executed a targeted media engagement plan, facilitating interviews and crafting compelling narratives that resonated with industry experts and consumers. Key elements included showcasing sustainable fishing practices and illustrating FDO's contributions to culinary excellence in Oman.

The Change We Made

The booth design and media strategy successfully drew praise, educated attendees, and engaged stakeholders on FDO's sustainability efforts. Our campaign generated an Advertising Value Equivalent (AVE) of over $50,000, reached 27 million people through PR, and extended FDO's social media reach to 47.3K engaged users. We also secured four impactful media interviews, solidifying FDO's position in the seafood industry.

• AVE Achieved: $50K+
• PR Reach: 27M+
• Social Media Reach: 47.3K
• Media Interviews: 4