OQ | Ramadan Campaign 2023

The Change They Needed

In Ramadan 2023, OQ launched an impactful campaign across Oman to underscore its commitment to cultural and social values during this sacred month. The initiative aimed to engage communities deeply while promoting sustainability and alternative energy.

The Change in Action

Our strategy was centered around leveraging the Marsa Al-Khair convoy as the centerpiece of the campaign. This convoy, powered by wind and showcasing sustainable practices, aligned perfectly with Oman's vision for carbon neutrality by 2050 under HM Sultan Haitham bin Tariq's leadership. The goal was to highlight OQ's dedication to sustainable energy solutions while fostering community connections and celebrating Omani heritage.

The Marsa Al-Khair convoy journeyed through seven coastal Omani governorates, stopping at each wilayat to engage with local communities. At each location, cultural performances and educational activities were organized, aimed at students and supported by exhibitions from Omani Women’s Associations. These activities not only showcased Oman's rich cultural heritage but also emphasized the importance of community engagement in promoting renewable energy sources.

The Change We Made

The campaign successfully engaged communities across Oman during Ramadan 2023. The Marsa Al-Khair convoy received enthusiastic receptions in each wilayat, fostering deeper community connections and promoting OQ's partnerships with both government and private sectors. The educational initiatives and cultural performances highlighted OQ's commitment to social responsibility and sustainability, aligning with Oman's national goals.

This campaign exemplified OQ's leadership in promoting renewable energy and sustainable practices while honoring Oman's cultural heritage, setting a precedent for future community-driven initiatives.

• Clicks to Website: 8.7K
• Engagement Rate: 6%
• Unique users reach: 3.2M+
• Digital Impressions: 40.4M+
• Video Views: 2.5M+
• Total Impressions: 85.4M+
• Increase in traffic growth: 300%
• Engagement: 87K