FDO | China Seafood and Fisheries Expo (25-27 Oct 2023)

The Change They Needed

FDO aimed to strengthen their presence in the Asian market by highlighting their sustainable practices and industry leadership. Our objective was to create a robust public relations campaign that would effectively communicate FDO's advancements and commitment to sustainability to a diverse and influential audience.

Our strategic involvement in the China Seafood and Fisheries Expo provided a pivotal opportunity to elevate Fisheries Development Oman (FDO)'s profile and demonstrate their commitment to sustainability within the Asian market. Through a series of impactful public relations initiatives, we effectively showcased FDO's leadership and innovative practices.

The Change in Action

At the China Seafood and Fisheries Expo, we implemented a comprehensive PR strategy focused on enhancing FDO's visibility and reputation. Through targeted media engagements, compelling narratives, and strategic use of high-profile media channels, we successfully amplified FDO's message and engaged key stakeholders within the Asian market.

The Change We Made

Our efforts delivered significant results for FDO. We achieved an Advertising Value Equivalent (AVE) exceeding $51,000, reflecting the substantial media exposure garnered by our campaign. Our PR reach extended to 27 million individuals, effectively spreading FDO's message across a wide audience. Additionally, our social media strategy engaged 29,000 users, creating a vibrant online community and fostering significant interest in FDO's sustainable practices. Our media initiatives also resulted in three impactful media interviews, further establishing FDO's reputation as a leader in the seafood and fisheries industry committed to sustainability.

• AVE Achieved: $51K+
• PR Reach: 27M+
• Social Media Reach: 29K
• Media Interviews: 3