FDO | Fisheries Development Oman Launches State of the Art Fishing Vessel "ACILA"

The Change They Needed

FDO sought to showcase their latest advancement in sustainable fishing technology with the launch of the "ACILA." Our objective was to create an impactful public relations campaign that would effectively communicate the vessel's innovative features and FDO's dedication to sustainability to a broad audience.

The launch of Fisheries Development Oman’s (FDO) state-of-the-art fishing vessel "ACILA" marked a significant milestone, underscoring their commitment to sustainable fishing practices. Through a comprehensive public relations campaign, we successfully generated substantial media attention and highlighted FDO’s innovative approach to modern fisheries.

The Change in Action

For the launch event, we developed a strategic media engagement plan that emphasized FDO's commitment to sustainable fishing practices and the cutting-edge technology of the "ACILA." By crafting compelling stories, facilitating media interactions, and leveraging high-profile media channels, we ensured that the launch received widespread attention and acclaim.

The Change We Made

Our efforts achieved remarkable results for FDO. We generated an Advertising Value Equivalent (AVE) exceeding $23,000, reflecting the extensive media exposure attained. Our PR reach extended to over 10 million individuals, effectively amplifying FDO's message of sustainability and innovation. The launch of the "ACILA" was mentioned in 177 articles across 53 different publications, showcasing the significant media interest and impact of our campaign. These achievements solidified FDO’s reputation as a leader in sustainable fishing practices and highlighted their commitment to advancing the industry.

• AVE Achieved: $23K+
• PR Reach: 10M+
• Article Mentions: 177
• Publications: 53