PR Oman Agrofood Expo

FDO | 5th Oman AgroFood Exhibition and Conference

The Change They Needed

FDO aimed to strengthen their presence and showcase their pivotal role in the agricultural and food sectors. Our goal was to develop a comprehensive public relations campaign that would effectively communicate FDO's contributions and innovations to a diverse audience of industry stakeholders and consumers.

Our participation at the 5th Oman AgroFood Exhibition and Conference was a significant opportunity to spotlight Fisheries Development Oman (FDO) and their contributions to the agricultural and food sectors. Through a series of targeted public relations efforts, we successfully highlighted FDO's innovative practices and commitment to sustainability, enhancing their visibility and impact within these critical industries.

The Change in Action

At the 5th Oman AgroFood Exhibition and Conference, our team implemented a strategic media engagement plan that emphasized FDO’s leadership in sustainable practices and high-quality products. We crafted compelling narratives and facilitated key interactions that resonated with attendees, positioning FDO as a forward-thinking and influential player in the agro-food industry

The Change We Made

Our efforts yielded significant outcomes for FDO. We achieved an Advertising Value Equivalent (AVE) exceeding $52,000, reflecting the substantial media exposure garnered by our campaign. Our PR reach extended to over 29 million individuals, effectively amplifying FDO's message across a broad audience. Additionally, our social media strategy engaged 64,000 users and generated 813,000 impressions, fostering a robust online presence and community engagement. Collectively, these efforts solidified FDO’s reputation as a leader in sustainable agriculture and food production.

• AVE Achieved: $52K+
• PR Reach: 29M
• Social Media Reach: 64K
• Media Interviews: 813k