FDO | Al Khuwaima Shrimp Farm Launch (Crowne Plaza Muscat OCEC, 7th Dec 2023)

The Change They Needed

FDO sought to highlight their pioneering efforts in aquaculture with the launch of the Al Khuwaima Shrimp Farm. Our objective was to create a high-impact public relations campaign that would attract significant media coverage and public interest, emphasizing FDO's innovative approaches and contributions to the industry.

The launch of the Al Khuwaima Shrimp Farm marked a significant milestone for Fisheries Development Oman (FDO), where we leveraged our public relations expertise to generate substantial media and public attention. Through a carefully orchestrated campaign, we successfully showcased FDO’s advancements in aquaculture and their commitment to sustainable practices

The Change in Action

For the launch event held at the Crowne Plaza Muscat OCEC, we developed a strategic media plan to maximize visibility and engagement. By facilitating media interviews, crafting engaging narratives, and leveraging high-profile media channels, we ensured that FDO's advancements in shrimp farming were prominently featured and widely recognized.

The Change We Made

Our campaign achieved remarkable results for FDO. We generated an Advertising Value Equivalent (AVE) exceeding $15,000, indicating the extensive media exposure attained. Our PR reach extended to 8 million individuals, effectively amplifying FDO's message to a broad audience. Through targeted social media efforts, we engaged 310,000 users, creating a vibrant online community and fostering significant interest in FDO's aquaculture initiatives. Additionally, our media strategy secured five impactful interviews, further establishing FDO’s reputation as a leader in sustainable aquaculture.

• AVE Achieved: $15K+
• PR Reach: 8M
• Social Media Reach: 310K
• Media Interviews: 5