FDO | Fisheries Development Oman Launches State of the Art Fishing Vessel "ACILA"

The Change They Needed

FDO aimed to enhance their presence and establish their expertise within the aquaculture sector through their participation in SIMEC AquaFish 2023. Our objective was to develop an impactful public relations campaign that would effectively communicate FDO's innovations and commitment to sustainability to industry stakeholders and a wider audience.

Fisheries Development Oman's (FDO) participation in SIMEC AquaFish 2023 was a pivotal event that showcased their advancements and leadership within the aquaculture industry. Through a meticulously crafted public relations campaign, we significantly boosted FDO's visibility and credibility, reinforcing their position as a key player in sustainable aquaculture.

The Change in Action

For SIMEC AquaFish 2023, we executed a comprehensive media strategy that maximized FDO's exposure and engagement. By facilitating media interviews, crafting compelling narratives, and leveraging high-profile media channels, we ensured that FDO's participation received significant attention and recognition within the industry.

The Change We Made

Our campaign achieved exceptional results for FDO. We generated an Advertising Value Equivalent (AVE) exceeding $990,000, reflecting the extensive media coverage and impact of our efforts. Our PR reach extended to over 1.07 million individuals, effectively amplifying FDO's message across a broad audience. The participation of FDO in SIMEC AquaFish 2023 was mentioned in 174 articles, highlighting the widespread media interest and coverage. Additionally, our strategic media engagements resulted in five impactful media interviews, further establishing FDO’s credibility and leadership in sustainable aquaculture.

• AVE Achieved: $990K+
• PR Reach: 1.07M+
• Article Mentions: 174
• Media Interviews: 5