PR Russia Expo

FDO | Global Fishery Forum & Seafood Expo (Saint Petersburg, Russia - 27-29 Sep 2023)

The Change They Needed

FDO sought to enhance their visibility and reinforce their position as a leader in the global fisheries industry. Our goal was to develop a strategic public relations campaign that would effectively highlight FDO's innovative approaches and sustainable practices to a global audience.

Our participation at the Global Fishery Forum & Seafood Expo in Saint Petersburg provided an invaluable platform to underscore Fisheries Development Oman (FDO)’s leadership in the global fisheries sector. Through an extensive public relations campaign, we successfully elevated FDO's profile and showcased their commitment to sustainable fishing practices

The Change in Action

At the Global Fishery Forum & Seafood Expo, we executed a comprehensive media engagement strategy designed to maximize FDO’s exposure. By arranging media interviews, creating compelling content, and leveraging prominent media channels, we ensured that FDO’s leadership and sustainability efforts were prominently featured and widely recognized.

The Change We Made

Our efforts resulted in significant achievements for FDO. We secured an Advertising Value Equivalent (AVE) exceeding $52,000, demonstrating the extensive media coverage and impact of our campaign. Our PR reach extended to over 28 million individuals, effectively amplifying FDO's message on a global scale. Additionally, our targeted social media strategy engaged 171,000 users, fostering a dynamic online community and enhancing FDO's digital presence. We also facilitated six impactful media interviews, further solidifying FDO’s reputation as an industry leader committed to sustainable fisheries.

• AVE Achieved: $52K+
• PR Reach: 28M
• Social Media Reach: 171K
• Media Interviews: 6