FDO | Gulfood Expo 2024 (19-23 February 2024 | Dubai World Trade Centre)

The Change They Needed

FDO sought to elevate their profile and demonstrate their pioneering role in sustainable seafood practices on an international platform. Our objective was to craft a comprehensive public relations campaign that would effectively communicate FDO's innovative strategies and high-quality products to a diverse and influential audience.

Our presence at the Gulfood Expo 2024 in Dubai was a defining moment for Fisheries Development Oman (FDO), where we launched an impactful campaign to showcase their innovative approaches and products to a global audience. Through strategic public relations efforts, we successfully amplified FDO's presence and reinforced their commitment to sustainability and excellence in the seafood industry.

The Change in Action

At the Gulfood Expo, we executed a meticulously planned media strategy that spotlighted FDO’s cutting-edge approaches and sustainable products. By engaging with key stakeholders and leveraging high-profile media channels, we ensured that FDO’s message resonated with attendees and industry leaders, enhancing their visibility and credibility in the global market.

The Change We Made

Our efforts produced outstanding results for FDO. We achieved an Advertising Value Equivalent (AVE) exceeding $136,000, reflecting the significant media exposure and impact generated by our campaign. Our PR reach extended to an impressive 68 million individuals, effectively spreading FDO's message across a wide audience. Additionally, our targeted social media strategy engaged 123,000 users, fostering a strong online community and amplifying FDO's brand presence. Our media initiatives also resulted in four impactful media interviews, further solidifying FDO’s position as an industry leader committed to sustainable practices.

• AVE Achieved: $136K+
• PR Reach: 68M
• Social Media Reach: 123K
• Media Interviews: 4