OQ & Ahmad Al Harthy: Driving Omani Talent onto the Global Stage

Challenge

OQ sought to strengthen Oman’s global presence by supporting national talent in arenas that inspire pride and demonstrate excellence. Motorsport offered a platform to showcase ambition but required strong backing to achieve international recognition.

Solution

Through strategic sponsorship, OQ advanced Ahmad Al Harthy’s international racing career, culminating in his landmark victory at the 2024 Fanatec GT World Challenge Europe. The partnership reflected OQ’s commitment to showcasing Omani talent globally, reinforcing national pride, and positioning Oman as a hub for ambition and achievement. An integrated social media campaign amplified the story, driving reach and public engagement.

Impact

The collaboration elevated Ahmad Al Harthy as a symbol of Omani excellence, while reinforcing OQ’s role as a brand that promotes Oman internationally. The initiative deepened community pride at home and strengthened Oman’s image as a nation competing with confidence on the global stage.