OQ | Ahmad Al Harthy Campaign

The Change They Needed

The collaboration between OQ and Ahmad Al Harthy was driven by a critical mission: to elevate brand awareness for OQ while highlighting their steadfast support for Omani talent, particularly in the competitive realm of international racing. This initiative demanded a holistic approach, with OQ turning to Make The Change to craft a campaign that would authentically capture the essence of their partnership with Al Harthy. Central to the campaign was the development of a robust paid media strategy and a PR plan aimed at broadening its reach. Design and compelling copy were pivotal components used to convey OQ's deep commitment to nurturing local talent and enhancing Oman's global reputation.

The Change in Action

Make The Change meticulously formulated a comprehensive campaign strategy with clear objectives. Our approach focused on showcasing Ahmad Al Harthy's achievements in international racing while consistently reinforcing OQ's partnership with him across all communications. We emphasized impactful design and compelling copy in our digital and out-of-home materials to effectively engage audiences, spotlighting OQ's dedication to supporting local talent and bolstering Oman's global image.

Throughout the campaign, we provided regular updates on Ahmad Al Harthy's performances at key events, maintaining audience engagement and enthusiasm. A pivotal moment was the PR event hosted at OQ's headquarters following the Le Mans race, which further cemented the strong bond between the OQ brand and Al Harthy's accomplishments.

Additionally, our proactive PR strategy involved issuing press releases and engaging with media outlets, significantly enhancing the campaign's impact by garnering widespread recognition and endorsement for OQ's efforts in promoting Omani talent on the global stage.

The Change We Made

The campaign achieved remarkable outcomes. Our focus on impactful design, compelling copy, and consistent updates effectively engaged audiences, showcasing OQ's steadfast support for local talent and Oman's global standing.

The PR event at OQ's headquarters post-Le Mans race solidified the connection between the OQ brand and Ahmad Al Harthy's achievements. Our robust PR efforts, including press releases and media engagements, played a crucial role in the campaign's success.

• Total impressions: 36.7M
• Reach: 5.29M
• Engagement: 564K+
• Video Views: 2M+
• Video Views: 2.5M+

These achievements mark a significant shift in awareness and perception, reaffirming OQ's commitment to championing Omani talent on the international stage.