Abraj | Rebranding and IPO Campaign

We undertook two major projects for Abraj Energy Services: a comprehensive rebranding and an IPO campaign.

The Change They Needed

Embarking on a new journey, Abraj Energy Services aimed to establish itself as a progressive oil and gas service company with a strong global presence while honoring its deep roots in Oman. The objective was to undertake a comprehensive brand refresh that would resonate with stakeholders and capture the attention of companies worldwide.

The Change in Action

Our strategy was to craft a brand essence that meticulously captured Abraj's pivotal role in the industry: Driving Engineering for Sustainable Energy. Through an exuberant teal color palette, the brand identity highlighted Abraj's transformation into a true global player.

At "MAKE THE CHANGE," we initiated a full rebranding process, starting with the development of a new logo that encapsulated Abraj's renewed identity and forward-looking vision. Meticulously crafted by our brilliant designers, the logo became the focal point of Abraj's new brand identity. It embodied the company's journey and maturity in the industry while reflecting its forward-looking approach. The sharp edges represented Abraj's unwavering dedication to precision and expertise, while the rounded edges added a touch of approachability and adaptability.

The color palette, featuring an exuberant teal, was intentionally selected to convey Abraj's transformation into a true global player. The vibrant shade of teal exuded energy, vitality, and optimism, signifying Abraj's commitment to driving engineering solutions for sustainable energy. The bold color choice, combined with sleek typography and thoughtful logo design, established a cohesive visual identity that resonated with stakeholders and positioned Abraj as a trailblazer in the industry.

The new brand identity was seamlessly integrated into various touchpoints, from out-of-home advertising and stationery to coveralls, merchandise, and compelling collaterals. Every design element and visual asset served to reinforce Abraj's newfound brand essence, capturing the attention of target audiences and instilling confidence in the company's capabilities.

The Change We Made

The impact of the rebranding was profound for Abraj Energy Services. The refreshed brand identity enabled the company to showcase its remarkable journey of over 16 years and its evolution into a true global player. By partnering with "MAKE THE CHANGE" to create a revitalized brand image, Abraj advanced towards an Initial Public Offering (IPO) with renewed energy and reimagined oil and gas solutions to create value for clients, employees, communities, and shareholders. The brand's global appeal and forward outlook positioned Abraj for further growth and recognition in the energy industry.

• Industry Leading Engagement Rate: 9%
• Video Views: 2.5M+
• Increase in Social Reach: 500%
• Engagements: 1.3M
• Digital Impressions: 97M+
• Clicks to Website: 286K