FDO | FDO SEG Booth Design, Barcelona, Spain

The Change They Needed

Fisheries Development Oman (FDO) needed to elevate its profile at SeaFood Expo Global in Barcelona, Spain, by effectively showcasing their commitment to sustainable fisheries development and the growth of Oman's seafood industry. The objective was to highlight FDO's initiatives and products, emphasizing responsible fishing practices and reinforcing their reputation as industry leaders.

The Change in Action

Our strategy focused on creating an engaging booth design and executing a robust public relations campaign. We designed a booth layout that captured FDO's mission and values, featuring compelling visuals and interactive displays to maximize engagement and visibility. Key areas highlighted included sustainable fishing practices, seafood production advancements, and Oman's rich marine resources. Additionally, we curated a comprehensive media strategy, crafting compelling narratives and facilitating meaningful discussions around FDO's initiatives.

At the event, our team orchestrated a media engagement plan that captivated attendees and industry influencers. We facilitated interviews and crafted narratives that resonated with both experts and consumers, drawing significant attention to FDO’s sustainable approach.

The Change We Made

The booth design and media strategy at SeaFood Expo Global successfully communicated FDO's commitment to sustainable fisheries development. Attendees were engaged and informed about FDO's initiatives, leaving a lasting impression of Oman's dedication to responsible fishing practices on a global stage.

Our efforts yielded remarkable results for FDO. The campaign generated an Advertising Value Equivalent (AVE) exceeding $69,000, with a PR reach extending to over 35.9 million individuals globally. On social media, we engaged with 212,000 enthusiastic followers, fostering a community of advocates for FDO's mission. Furthermore, we secured 12 impactful media interviews, solidifying FDO's position as an influential player in the global seafood industry.

• AVE Achieved: $69K+
• PR Reach: 35.9M+
• Social Media Reach: 212K
• Media Interviews: 12